Facebook eclipsed Google as the number-one website by traffic in the United States in May of last year with over 500 million members. The Flash game development juggernaut, Zynga—the social-game developer behind the Farmville game for Facebook—topped $200 million of revenue in 2010. Zynga has all five of the top five grossing games for Facebook, and it creates its popular games using the Adobe Flash Platform. Flash gaming is making some serious money.
In this article, I show you how to use your Flash development skills to earn more revenue—either working alone or on a small team. And while mobile gaming is growing at a tremendous rate, most of the casual gaming is still deployed to computers because mobile devices are still somewhat limited by bandwidth and processing speed.
Revenue models for casual games vary dramatically. Online games are usually free to play, but they run on pages that feature banner advertising. Site owners earn money by driving traffic to third-party sites. Other games are free to play but incorporate product branding within the game. These "advergames" are basically one big ad, analogous to product placement. Theatrical movie websites and toy websites often incorporate advergames as part of a promotional campaign.
Another way casual games earn money is through the "freemium" business model. In this scenario, users can play the trial version for free but pay for the full premium experience. Other revenue methods include subscriptions and microtransactions.
Read full article here : http://www.adobe.com/inspire-archive/march2011/articles/article1
In this article, I show you how to use your Flash development skills to earn more revenue—either working alone or on a small team. And while mobile gaming is growing at a tremendous rate, most of the casual gaming is still deployed to computers because mobile devices are still somewhat limited by bandwidth and processing speed.
Revenue models for casual games vary dramatically. Online games are usually free to play, but they run on pages that feature banner advertising. Site owners earn money by driving traffic to third-party sites. Other games are free to play but incorporate product branding within the game. These "advergames" are basically one big ad, analogous to product placement. Theatrical movie websites and toy websites often incorporate advergames as part of a promotional campaign.
Another way casual games earn money is through the "freemium" business model. In this scenario, users can play the trial version for free but pay for the full premium experience. Other revenue methods include subscriptions and microtransactions.
Read full article here : http://www.adobe.com/inspire-archive/march2011/articles/article1
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