Be interesting
‐ Show some personality. Explain why you ‘just had to’ write a blot‐post or share your opinion. What triggers, provokes or moves you?
‐ Write in an everyday language that everyone can understand.
‐ Write in present tense.
‐ Use metaphors to get your message across.
‐ Avoid using abbreviations or words that are too technical.
‐ Focus on the findings in your research and elaborate on why these findings are newsworthy and relevant to an outside audience.
We love headlines
‐ Use sub‐headings in the text (a good idea is to include a sub‐heading after every fifth sentence).
‐ Use catchy headlines.
Writing a good introduction
‐ Take a stance and summarize your main arguments in the first paragraph or in the headline.
Show some link love
‐ If you start writing, remember the Web is all about links; when you see something interesting and relevant, link to it; you’ll be doing your readers a service, and you’ll also generate links back to you; a win‐win.
Format
‐ Try to stay within one page.
‐ Please divide your text into brief paragraphs.
Use of pictures
‐ Choose a few pictures that are really thought‐provoking and linked to a
Conversation topic rather than submitting a lot of pictures.
‐ Remember to include captions. Again, be creative when writing captions and photo‐headlines.
‐ Keep in mind that as a writer or a photographer, your job is also to entertain the readers (e.g. by being creative in your choice of words and selection of pictures).
For video‐bloggers
‐ As a video‐blogger, please keep your video‐statement short and concise, and try to stay within a five minutes time frame.
Who are you representing?
‐ As a service to your employer, make it clear if you are speaking for yourself, or if you are speaking on behalf of your organization.
Commit to the Conversation
‐ Imagine if you were having a conversation with your friend and he/she suddenly stopped talking. Now that’s not a conversation. Don’t stop participating just because your blog‐post has been published. If someone leaves a comment under your blog‐post, respond to their comment by leaving a new comment under the blog‐post.
Promotion
‐ Feel free to share your blog‐post on social media platforms, such as Facebook and Twitter. You may use the “share function” below the blog‐ post.
‐ Show some personality. Explain why you ‘just had to’ write a blot‐post or share your opinion. What triggers, provokes or moves you?
‐ Write in an everyday language that everyone can understand.
‐ Write in present tense.
‐ Use metaphors to get your message across.
‐ Avoid using abbreviations or words that are too technical.
‐ Focus on the findings in your research and elaborate on why these findings are newsworthy and relevant to an outside audience.
We love headlines
‐ Use sub‐headings in the text (a good idea is to include a sub‐heading after every fifth sentence).
‐ Use catchy headlines.
Writing a good introduction
‐ Take a stance and summarize your main arguments in the first paragraph or in the headline.
Show some link love
‐ If you start writing, remember the Web is all about links; when you see something interesting and relevant, link to it; you’ll be doing your readers a service, and you’ll also generate links back to you; a win‐win.
Format
‐ Try to stay within one page.
‐ Please divide your text into brief paragraphs.
Use of pictures
‐ Choose a few pictures that are really thought‐provoking and linked to a
Conversation topic rather than submitting a lot of pictures.
‐ Remember to include captions. Again, be creative when writing captions and photo‐headlines.
‐ Keep in mind that as a writer or a photographer, your job is also to entertain the readers (e.g. by being creative in your choice of words and selection of pictures).
For video‐bloggers
‐ As a video‐blogger, please keep your video‐statement short and concise, and try to stay within a five minutes time frame.
Who are you representing?
‐ As a service to your employer, make it clear if you are speaking for yourself, or if you are speaking on behalf of your organization.
Commit to the Conversation
‐ Imagine if you were having a conversation with your friend and he/she suddenly stopped talking. Now that’s not a conversation. Don’t stop participating just because your blog‐post has been published. If someone leaves a comment under your blog‐post, respond to their comment by leaving a new comment under the blog‐post.
Promotion
‐ Feel free to share your blog‐post on social media platforms, such as Facebook and Twitter. You may use the “share function” below the blog‐ post.
Thanks for the information. I will keep in mind your neat tricks. It is really hard to be interesting if you don't have any interesting to say. And there are certain limits to how much lipstick you can put on a pig. You are right about the importance of a good introduction, this is how I sell the content of the page.
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